Strategy

Our aim is to fully realise Corporate Express' potential to be the world’s premium distributor of products and services for the office and printing markets through excellent customer service, decisive actions, and by continuing to play a leading role in our markets.

Our market

The markets we target are those in developed countries with a high Gross Domestic Product (GDP) per capita. We do not pursue production and retailing activities, as we operate purely as a distributor. In selecting areas of operation, we focus particularly on markets with the following attributes:

• A large number of suppliers with a wide variety of products that require our product assortment consolidation services
• A broad spread and large number of customers, resulting in a relatively low concentration of business per customer
• The opportunity to deliver appreciable added value to both our suppliers and customers through our distribution services functions
• The potential to create significant competitive advantages in operational and procurement costs, as well as in customer service.

 

Creating leading positions in these markets enables us to capitalize on considerable scale advantages and cost efficiencies. Accordingly, we strive to be the leading distributor in our regional markets.